Importancia del mercadeo para los servicios de atención Consular.
| dc.contributor.advisor | Sánchez Alarcon, Oscar Ivan | |
| dc.contributor.author | Escobar Garrido, Néstor Alfonso | |
| dc.contributor.corporatename | Universidad Santo Tomás | spa |
| dc.date.accessioned | 2023-02-07T19:18:27Z | |
| dc.date.available | 2023-02-07T19:18:27Z | |
| dc.date.issued | 2023-02-07 | |
| dc.description | El artículo analizará la importancia del marketing y el impacto negativo de su ausencia en la prestación de servicios del Consulado de Colombia en San José, Costa Rica; entidad encargada de atender a colombianos residentes y de paso en Costa Rica, ciudadanos locales con algún tipo de relación o interés con Colombia, y extranjeros de cualquier origen que de igual manera tengan una conexión con ésta. | spa |
| dc.description.abstract | This article will analyze the importance of marketing and the negative impact of its absence in the provision of services at the Colombian Consulate in San José, Costa Rica; Entity in charge of serving Colombians residing and passing through Costa Rica, local citizens with some type of relationship or interest with Colombia, and foreigners of any origin who also have a connection with it | spa |
| dc.description.degreelevel | Pregrado | spa |
| dc.description.degreename | Profesional en Negocios Internacionales | spa |
| dc.format.mimetype | application/pdf | |
| dc.identifier.citation | Escobar N. (2023). Importancia del Mercadeo para los Servicios de Atención Consular. Trabajo de pregrado, Universidad Santo Tomás | spa |
| dc.identifier.instname | instname:Universidad Santo Tomás | spa |
| dc.identifier.reponame | reponame:Repositorio Institucional Universidad Santo Tomás | spa |
| dc.identifier.repourl | repourl:https://repository.usta.edu.co | spa |
| dc.identifier.uri | http://hdl.handle.net/11634/49416 | |
| dc.language.iso | spa | |
| dc.publisher | Universidad Santo Tomás | spa |
| dc.publisher.branch | CRAI-USTA Tunja | spa |
| dc.publisher.faculty | Facultad de Negocios Internacionales | spa |
| dc.publisher.program | Pregrado Negocios Internacionales | spa |
| dc.relation.references | American Marketing Association. (1995). AMA Dictionary of Marketing Terms. McGraw-Hill | spa |
| dc.relation.references | Berger, J. (2016). Contagious: Why Things Catch On. Simon & Schuster. | spa |
| dc.relation.references | Chiavenato, I. (2019). Introducción a la Teoría General de la Administración. McGraw-Hill. | spa |
| dc.relation.references | Collins, J. (2003). Good to Great: Why Some Companies Make the Leap... and Others Don't. Harper Collins Publishers. | spa |
| dc.relation.references | Collins, J. (2011). Great by Choice: Uncertainty, Chaos, and Luck. Harper Business. | spa |
| dc.relation.references | Datosmacro. (2019). Datosmacro.com. Retrieved from https://datosmacro.expansion.com/demografia/migracion/inmigracion/costa-rica | spa |
| dc.relation.references | Friedman, M. (2004, Mayo 15). (F. News, Interviewer) | spa |
| dc.relation.references | Ganim, P., Harnish, V., & Collins, J. (2012). The Greatest Business Decisions of All Time: How Apple, Ford, IBM, Zappos, and Others Made Radical Choices That Changed the Couse of Business. TI Inc. Books. | spa |
| dc.relation.references | Godin, S. (2008). Tribes: We Need You to Lead Us. Piatkus. | spa |
| dc.relation.references | Grant, A., & Sandberg, S. (2017). Originals: How Non-Conformists Move the World. Penguin Books. | spa |
| dc.relation.references | Houben, G., Lenie, K., & Vanhoof, K. (1999). A knowledge-based SWOT-analysis system as an instrument for strategic planning in small and medium sized enterprises. Decision Support Systems, Volume 26, Issue 2, August 1999, 125-135. | spa |
| dc.relation.references | Kotler, P. (1996). Dirección de Mercadotecnia, Octava Edición. Prentice Hall. | spa |
| dc.relation.references | Kotler, P. (2006). Dirección de Marketing. Pearson Educación. | spa |
| dc.relation.references | Kotler, P. (2022). Marketing 4.0. LID | spa |
| dc.relation.references | Kotler, P., & Armstrong, G. (2008). Fundamentos de Marketing, Octava Edicion. Pearson Eduación. | spa |
| dc.relation.references | McCarthy, E. J. (1960). Basic Marketing: A Managerial Approach. . R.D. Irwin | spa |
| dc.relation.references | Presidencia. (2016, Mayo 25). Decreto 869 del 25 de mayo, 2016. Colombia: Presidencia Colombia. | spa |
| dc.relation.references | Ries, E. (2011). The Lean Startup. Random House. | spa |
| dc.relation.references | Schultz, H. (1999). Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time. Hachette Books. | spa |
| dc.relation.references | Stalman, A. (2014). Branoffon: El Branding del Futuro. Gestión 2000. | spa |
| dc.relation.references | Stanton, W. J. (1996). Fundamentos de Marketing. Mac Graw Hill | spa |
| dc.relation.references | Underhill, P. (2005). Call of the Mall: The Geography of Shopping. Simon & Schuster. | spa |
| dc.relation.references | Underhill, P. (2007). Why We Buy: The Science of Shopping . Random House. | spa |
| dc.relation.references | Unidas, C. d. (1963, Abril 24). Organización de los Estados Americanos. Retrieved from https://www.oas.org/legal/spanish/documentos/convvienaconsulares.htm | spa |
| dc.relation.references | W. Chan Kim, R. M. (2015). Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business Review Press. | spa |
| dc.relation.references | Weltman, J. (2015). Seducing Strangers. Workman Publishing Company | spa |
| dc.relation.references | Zeithalm, V. y. (2000). Services Marketing Integrating Customer Focus Across the Firm. McGraaw-Hill. | spa |
| dc.rights | CC0 1.0 Universal | |
| dc.rights.accessrights | info:eu-repo/semantics/openAccess | |
| dc.rights.coar | http://purl.org/coar/access_right/c_abf2 | spa |
| dc.rights.local | Abierto (Texto Completo) | spa |
| dc.rights.uri | http://creativecommons.org/publicdomain/zero/1.0/ | |
| dc.subject.keyword | Marketing | spa |
| dc.subject.keyword | Marketing for public entities | spa |
| dc.subject.keyword | Consular services | spa |
| dc.subject.keyword | Marketing for public service | spa |
| dc.subject.lemb | Marketing | spa |
| dc.subject.lemb | E-commerce | spa |
| dc.subject.proposal | Marketing | spa |
| dc.subject.proposal | Marketing para entidades públicas | spa |
| dc.subject.proposal | Servicio consular | spa |
| dc.subject.proposal | Marketing para servicio público. | spa |
| dc.title | Importancia del mercadeo para los servicios de atención Consular. | spa |
| dc.type | bachelor thesis | |
| dc.type.coar | http://purl.org/coar/resource_type/c_7a1f | |
| dc.type.coarversion | http://purl.org/coar/version/c_ab4af688f83e57aa | |
| dc.type.drive | info:eu-repo/semantics/bachelorThesis | |
| dc.type.local | Tesis de pregrado | spa |
| dc.type.version | info:eu-repo/semantics/acceptedVersion |
Archivos
Bloque original
1 - 3 de 3
Cargando...
- Nombre:
- 2023nestorescobar.pdf
- Tamaño:
- 496.88 KB
- Formato:
- Adobe Portable Document Format
- Descripción:
- Documento Principal
Cargando...
- Nombre:
- Carta autorización facultad.pdf
- Tamaño:
- 532.37 KB
- Formato:
- Adobe Portable Document Format
- Descripción:
- Carta autorización Facultad
Cargando...
- Nombre:
- Carta derechos de autor.pdf
- Tamaño:
- 469.07 KB
- Formato:
- Adobe Portable Document Format
- Descripción:
- Carta derechos de autor
Bloque de licencias
1 - 1 de 1
Cargando...
- Nombre:
- license.txt
- Tamaño:
- 807 B
- Formato:
- Item-specific license agreed upon to submission
- Descripción:

