Marketing social aplicado a Fundación Choca la pata y Fundación hogar campestre Fomecan

Abstract

When speaking about social responsibility, philanthropy is a very important element for a large group of people, and foundations are essential to this philanthropy and cause. It is because of this reason that Choca La Pata Foundation and Hogar Campestre Fomecan Foundation have been working for several years in the rescue, care, rehabilitation and later adoption of both feline and canine animals, altruistically working for the benefit and wellbeing of these animals. The objective and purpose of this investigation is to generate a social marketing proposal, to guide and aide Choca La Pata Foundation and Hogar Campestre Fomecan Foundation, focusing specifically on animal rescue. In order to begin, we must ask ourselves: What makes consumers want to donate to Choca La Pata Foundation and Hogar Campestre Fomecan Foundation? this question will be answered through an investigation with a mixed focus, taking into consideration and analyzing both qualitative and quantitative data (explorative, descriptive and explanatory) with the ultimate goal of setting down bases for future research and identifying the characteristics of the phenomenon at hand. This will be done through statistical methods, observation, and surveys, which will allow and assist in the recollection of data, which in the end, will allow us to have a clearer idea of this phenomenon.