Estudio de viabilidad para la apertura de un local comercial de ciclomotores livianos y motos electricas en la ciudad de Duitama Boyaca

Abstract

This project aimed to determine the feasibility of opening a retail store specializing in electric mopeds and motorcycles in the city of Duitama, Boyacá. The research arose from the growing global and regional need to adopt clean mobility technologies to mitigate air pollution and counteract the rising cost of fossil fuels. Methodologically, a mixed-methods approach was 10 applied, supported by a simple random probability sample of a target population of 77,383 inhabitants (men and women between 18 and 60 years of age with purchasing power), using an analytical sample of 62 surveys. The market study revealed unmet demand due to the limited specialized supply in the region, while the technical and organizational analyses demonstrated the feasibility of the operation under current regulations. Financially, the projected 5-year model demonstrated significant strength: with an initial investment of $97,300,000 and evaluated using a weighted average cost of capital (WACC) of 26.07%, the project yielded a Net Present Value (NPV) of $100,437,038 and an Internal Rate of Return (IRR) of 66.0%. It is concluded that the business is highly viable, financially profitable, and sustainable, achieving a return on investment before the end of the second year of operation.