Práctica en el departamento de trade marketing oriente Bavaria s.a.

Abstract

The professional practice was developed in the regional department of trade marketing, Bavaria S.A .; The main Colombian brewery and one of the companies that has been a symbol of joy for the country for more than a century. The main objective of the practice was the restructuring of internal control systems in the trade marketing department. The proposal was born as a response to the necessary control in the administrative area of ​​the trade marketing department at Bavaria S.A. Upon reaching the proposed objectives, the practice provided the department with an internal periodic monitoring method capable of giving a real diagnosis of the process within the operational plan, thus giving the opportunity to take corrective action on time.