Informe final de prácticas profesionales: Marrocar S.A.S. feria del brasier y solo Kuko’s

Abstract

This report details the activities carried out during the professional internship at Marrocar S.A.S. – Feria del Brasier and Solo Kuko’s, in the Alternative Channels area, as a requirement for obtaining the degree in International Business from the Santo Tomás University. During the period between February 2 and August 1, 2026, the intern performed functions related to business analysis, sales indicator monitoring, customer management, e-commerce support, digital catalog administration, and content creation for platforms such as TikTok and Marketplace. These activities strengthened skills in administrative management, digital marketing, business analysis, and brand positioning. They also allowed for the identification of opportunities for improvement focused on the work environment and digital content creation, proposing the maintenance of the air conditioning system and the acquisition of technological tools to optimize audiovisual production and strengthen the organization's digital business strategy. This report demonstrates the application of knowledge acquired during training in International Business and the contribution made in a business environment, integrating administrative, commercial, and technological aspects.