Plan de negocios: TúSnack

Abstract

To develop a business plan for the creation of a company that produces and markets dehydrated fruit, aimed at promoting scenarios that prevent economic losses for farmers, and to provide a beneficial effect on the health of snack consumers. Thanks to the creation of TúSnack, conditions will be oriented and promoted to avoid production losses in the fruit sector in the locations that provide the raw material necessary for the production process, attacking at the same time, the problem of the continuous consumption of snacks that damage people's health. The objective of TúSnack is to offer products with natural flavors, innovative, pleasant to consume, and that generate a high nutritional value. From the aforementioned, the idea was born to offer a range of plant-based, gluten-free products with high nutritional content, the first is the fruit subjected to a dehydration process, which will prolong the shelf life of the same, retaining all its nutrients and properties. This method responds in a better way to the needs of the fruit sector, reducing losses and giving a better use to the fruit that accumulates during the harvest months and cannot be sold. The dehydration process will be carried out by means of industrial ovens; it will be a detailed production process, with the right temperatures and times, in order to obtain the best possible result. In total, 5 different, innovative products with an excellent value proposition will be handled. The distribution of the product is handled at the same time with marketing strategies to seek to position the brand through various distribution channels. The first step will be to position the brand in the local market, then export and, at the same time, social contributions will be made through agreements with the government.