Informe de opción de grado, práctica empresarial Instituto William Shakespeare School

Abstract

This report explains the work and activities carried out at the William Shakespeare School institution during the period of six (6) months, corresponding to the duration of the business practice as a degree option at the Universidad Santo Tomas, Villavicencio, which began in June and ended in November. For the development of the business practice, an inter-institutional cooperation agreement was signed between the Santo Tomas University and the William Shakespeare School institution, with the aim of starting and maintaining a professional relationship and academic training, beneficial for both institutions. On the other hand, the activities proposed and executed focused on content marketing strategies, mainly developed by the organization's marketing department and under the planning and results of a situational analysis, an internal and external analysis. Each of the strategies and tactics developed during the process was aimed at fulfilling the specific objective and objectives of the business practice.