Comunicar Ideas de Arquitectura a Personas no Arquitectas a Través del Lenguaje de la Narrativa Gráfica

Abstract

Communicating clearly the purposes, strategies and actions involved in architectural and urban planning projects in any of their phases is essential to bring closer the possibility of their real development and execution. In order to contribute to this purpose, it is pertinent to formulate and design the structure of a system of tools, presented as a document that serves as a guide for professionals and students of architecture, in the task of reflexively determining the implementation of strategies that allow the communication of projects through accessible and common languages to audiences unfamiliar with the technical and specialized ways of architectural expression and representation. This guide is built from the synthesis of practices that, within the framework of ethical principles, are considered to assertively combine the communicative power of the image and the capacity of narrative to generate links between people, identified through a critical analysis of study cases related not only to architecture and urban planning, but also with some alternative criteria that are incorporated from other professional fields, such as advertising, marketing, journalism and visual communication. And finally proposes its instrumentalization, through the correlation between the applicable criteria identified and some experiences brought from the personal memory of the author, from his perspective as an architect in the process of continuous and permanent training, in favor of a better approach with non-architects, through communicative practices that seek to achieve greater points of contact and intensify the relationship between their different views, both professionally and humanly.