Campaña de Posicionamiento de Samsung Colombia a Través del Servicio Postventa y la Renovación Publicitaria en Centros de Servicio. Buscando la Fidelidad y Confianza de la Gente

Abstract

The following business growth plan is a product of the degree option to obtain the title of International Negotiator of the Faculty of International Business, in which we will find information about processes, tactics and campaigns related to the sale of products in the technology sector nationwide, and how the Samsung brand can be projected to new markets through the use of such campaigns; more specifically, through this improvement plan, designed to increase sales and brand exposure. The scope of application of this plan, the current situation of the company, the relevant aspects to be considered and the complete structure of the proposed campaign will be extensively explained. The required information will be gathered to have a context on the current scenario of the Colombian market, in relation to the sale of technology products, and the campaigns carried out by Samsung; in addition to delve into issues related to customer service, purchase and sale of products and allied businesses of the brand present in the country.