Informe de practicas empresariales en Econova Meta

Abstract

This professional internship report presents the institutional strengthening process carried out at the Innovation Center Econova Meta through the implementation of an improvement plan focused on two strategic areas: brand identity and product validation through the TestLab. The main objective was to contribute to the management of the Center from the perspective of International Business, integrating analytical, communicative, and process-design competencies within the regional STI ecosystem. The methodology was based on an applied case study, using qualitative and quantitative techniques such as direct observation, document review, weekly logs, and digital metrics analysis. These tools facilitated an understanding of the Center’s internal processes, the identification of improvement opportunities, and the execution of actions aimed at enhancing institutional visibility and operational coherence. Key results include the creation of graphic and audiovisual materials for social media, the development of corporate uniforms, the design of the institutional brochure, and the methodological structuring of the TestLab, whose practical phase was rescheduled but remains within the internship period. These actions strengthened the Center’s visibility, expanded its digital reach, improved its presence in events, and generated tools that continue to support institutional management. The strategic contribution of this internship lies in the consolidation of communicative and technical capabilities that reinforce Econova Meta’s positioning as a relevant actor in the innovation ecosystem of the Eastern Plains.