Estudio de caso del centro de formación industrial y desarrollo tecnológico de Barrancabermeja: Una aplicación de prospectiva, coaching y liderazgo, desarrollo de competencias directivas y estrategias de marketing

Abstract

The main objective of this document is oriented towards the development of the necessary elements for the adequate use of the case study method as a methodological tool of scientific research in any area of knowledge. Specifically, implemented in the Industrial Center and Technological Development headquarters of SENA. It aims to know and understand the particularity of the training center in the area of comprehensive professional training from the field of foresight, coaching, managerial skills and marketing. For its development it was necessary the analysis of the strategic plan of the entity, the documents that support the compromise application as well as the contact with the professional training coordination who support in the identification of improvement option with a decentralized culture regarding resources, training, strategic guidelines and sale of institutional services. The main conclusion is that the needs of the training centers must be aligned with the directives of the General Directorate in order to broaden the scope and cover a larger area of social inclusion.