Informe de práctica empresarial en Cormacarena

Abstract

In this report, the activities carried out within the business practices will be shown in a concise and detailed manner, which is part of the degree options and is a requirement to qualify for the title of professional in international business. In this case, the business practices were developed at the Corporation for Sustainable Development of the La Macarena Special Management Area - CORMACARENA, for 6 months specifically at the green business window, which provides a conducive space to apply various of the knowledge acquired in the academy.

The document will show the importance of green businesses in Meta and in the national territory, showing that this space is ideal for applying the theory seen in the academic field, helping the international business student to know the realities of companies. from the department first-hand to subsequently promote its development and position itself in the market.

During the development of the business practice in the CORMACARENA green business window, the intern applied topics such as: project formulation, brand positioning, marketing, product promotion, marketing strategies, which allows the consolidation of knowledge through experience, involving the student in the world of work assuming their role under responsibility and commitment, in order to meet the objectives set by the corporation to strengthen green businesses in Meta.