Plan estratégico para el desarrollo del turismo ecológico en el Municipio de Nuquí – Chocó.

Abstract

In recent decades, technological, social and management changes in the tourism sector have generated significant transformations in the tourism industry. The commercialization of nature and cultural diversity has given these elements a new value as consumable and exchangeable goods (Sánchez, 2020). According to the International Ecotourism Association, ecotourism is defined as a type of responsible tourism that involves visiting natural spaces with the purpose of conserving the environment and contributing to social development. This form of tourism promotes a sustainable alternative, favors the preservation of cultural traditions, raises awareness in society and represents a significant opportunity to promote respect for the natural environment and rural communities. This document presents research aimed at developing a strategic plan to promote the growth of ecotourism in the Municipality of Nuquí-Chocó. The study carried out does not have a cross-sectional experimental design, however, it follows the guidelines proposed by Hernández et al. (2016) and is classified as a quantitative descriptive cohort study. The research participants were selected among the inhabitants of Nuquí who work in the tourism sector, including hoteliers, drivers, chefs, tour guides, merchants, tourism secretariats and some tourists. Data collection was carried out through surveys, document analysis and observation. To ensure the reliability of the results, Crombach's Alpha reliability scale was applied. The study findings indicate that the lack of government support for the improvement of road and communication infrastructure in Nuquí represents a significant obstacle to the development of the community. Nuquí residents have implemented solutions to address power supply and support issues, such as installing solar panels and generating hydroelectric power. The improvement of common areas has benefited the entire community, thanks to the collaboration between the different neighborhoods and Riscales. The economic development of this municipality in Chocó has been favored by investments in infrastructure for ecotourism, such as the creation of trails and bridges, and by social strengthening through business and community initiatives.

Keywords: Ecotourism, Community, Strategies, Development, Strengthening.