Odontoland: Una herramienta Informativa digital para fomentar una adecuada salud oral en las mujeres en Bogotá

Abstract

Oral health promotion is a crucial component of overall public health. In the context of Bogotá, the prevalence of dental disease remains a significant concern, especially among women, who often face unique challenges related to their life cycles (such as pregnancy and menopause) and their social roles-of care, which may affect the prioritization of your oral health. Statistics indicate a high incidence of dental caries and periodontal disease among the female population in the capital, underlining the urgent need for more effective and accessible educational and preventive interventions. Whereas, if oral health has a cross-sectional dimension with other organs and is incidental in other conditions that may lead to diseases, it is necessary to pay attention. Why could oral health be related to digital and communication environments? The digital challenge and opportunity. Despite the availability of information in digital environments, through search engines, specialized journals or advertising related to dental services, it is often dispersed, in dense formats or on platforms that lack accessibility and attractiveness. It is not information that communicates from experts to patients for informational-pedagogical purposes, and even less so to potential patients who could prevent a complex medical condition by accessing the information. They are identified as content for a dialogue between specialists or directed to clients, not patients or citizens and especially, citizens in general. Therefore, this project is conceived under the premise that oral health literacy can be optimized and democratized for the adult population through an innovative digital tool. Traditional mass communication strategy has demonstrated limitations in the reach and retention of knowledge, which drives us to adopt an approach based on information and communication technology (ICT). There is no patient-doctor language because the priority is in business and not in improving the oral health of the population. This degree project, entitled "Odontoland: a digital information tool to promote adequate oral health in women in Bogota," proposes the creation and launch of a website meticulously designed to address this issue. Odontoland will not simply be a repository of information; it is conceived as a digital ecosystem that meets the highest standards of accessibility, dynamism and usability. The contents of the platform will focus on providing scientific and educational information on the prevention, diagnosis and treatment of the most recurrent dental conditions in women. In addition, sections dedicated to personalized care routines, the dissemination of the latest advances in dental medicine, and the exploration of innovative digital devices for dental self-care will be integrated. The platform will be based on updated data on the epidemiological profile of female patients in Bogotá, offering an informed and contextualized perspective.