Mejora en las estrategias de employer branding con herramientas six sigma para el area de recursos humanos en la empresa Sonavox– pasantía internacional

Abstract

This project is carried out in order to create an improvement option, focused on employee branding during the development of the Human Resources internship with the use of Six Sigma tools at the Yellow Belt level, for the company SONAVOX de México. Company focused on the automotive sector, recognized internationally for being a leader in the manufacture of car horns, with a track record of more than 40 years, which invests in a plant to manufacture its products in the city of Huamantla in the year 2017, where problems are identified in their growth and retention of human talent, making it necessary to compile data analysis, in order to identify these difficulties and be able to build a solid employer brand.