Impacto de la resistencia al cambio y las competencias digitales en la transformación digital empresarial: un estudio desde los posgrados de la USTA Villavicencio

Abstract

This study analyzes the state of digital transformation in companies where postgraduate students from Universidad Santo Tomás, Villavicencio Campus, work. The objective is to identify how organizational change resistance and the lack of digital competencies among employees affect the effective implementation of new technologies. Additionally, the importance of university education and the development of technological skills are highlighted as key factors in driving employees' adaptation to digital environments. The research utilized a survey applied to the students, collecting 64 valid responses out of a total population of 459. The survey’s objectives were shared with students during classroom visits, with the authorization of the Postgraduate Directorate. This approach captured relevant perceptions about organizational dynamics and technological adoption. Among the main findings, over 65% of respondents indicated that their companies have initiated digital transformation processes in the past five years. However, only 40% perceive low resistance to change among employees, while over 53% attribute this resistance to a lack of training. Additionally, 61% consider information management and data analysis as the most necessary digital competencies in their work environments. While 40% believe that digital transformation is ongoing but without visible results, 80% agree that these initiatives have improved business productivity. The results underscore the relevance of university education in developing technological skills that enable employees to adapt to digital changes. This academic approach not only strengthens digital competencies in the workplace but also facilitates the transition toward more innovative and competitive companies in a globalized environment.