Estrategia de Diseño y Marketing Digital para Instagram: Abordando las Dificultades del Practicante

Abstract

Currently, the digital world is part of the daily life of all people; just as at some point it was to go out and pick up the newspaper, now being connected to social networks and digital media represents being aware of everything that happens in the world. In recent years the use of digital platforms has been increasing and already 4.62 billion people are active users of social networks according to Hootsuite - we are social, (2022), and where it is also stated that Instagram is the second favorite social network in the world, with a potential audience of more than 1 billion people.(p.9,103,142 This is a social network that is characterized by the use of easy to understand formats such as reels, posts and stories which generate closeness, communication and interaction between brands and users, which is why both graphic design and digital marketing play a valuable role in the development of brands and companies in these digital media, as these areas are responsible for finding ways to position them in this environment, generating strategies and brand visuals that allow them to be differentiated and recognized by the public. Throughout this work, the importance of creating a graphic design and digital marketing strategy for the Instagram social network that helps to solve the difficulties that have been encountered during the work of the practicing designer for the development and growth of a brand will be evidenced.