Sistematización práctica laboral marketing Easy – Cencosud

Abstract

The internship took place at Cencosud Colombia, specifically in the Marketing department for the Easy brand. During this time, I served as an Easy Marketing intern, supporting the management of commercial communications for digital channels such as email, WhatsApp, SMS, and the broadcast channel. The work involved assisting with weekly communications planning, recording information in internal tools such as Excel and SharePoint, requesting graphic assets from the creative agency Ogilvy, reviewing designs, validating commercial information, and coordinating publication with the Relationship Marketing department. The main objective of the internship was to support the execution of mass communication pieces, ensuring that each one complied with brand guidelines, approved commercial information, and the dates set in the schedule. Overall, the internship provided an understanding of the entire workflow of a digital commercial campaign, from planning to publication, strengthening skills in design, visual communication, writing, organization, time management, and collaborative work.