Desarrollo y modernización de los mecanismos de apoyo a la gestión estratégica de comunicación entre graduados y la facultad de comunicación social para la paz

Abstract

This work was carried out in order to manage and support the creation of the Association of graduates of the Faculty of Social Communication for Peace, of the University Santo Tomás, as an alternate instance that maintains the link with the graduates in the labor, academic and social field, and at the same time be supported professionally. The project proposes a strategic plan that in practice helps good management of communication within an Association of graduates and considers how maintain a good relationship between them and their Faculty and University. These strategies project within the Association the optimal internal communication and external that it requires.