Efectos del Covid-19 en las operaciones empresariales y la superación de su impacto en la prestación del servicio de consultoría. Caso Wayna Colombia.

Abstract

Since the appearance of the Covid-19 virus, the measures that governments have adopted to stop its spread have been detrimental to the global economy. “Much of the production activities have been interrupted, first in Asia and later in Europe, North America, and the rest of the world, and there have been widespread border closures” (World Bank, 2020, referenced by the Economic Comission for Latin America and the Caribbean [ECLAC], 2020, p. 2). The measures taken by governments caused unemployment, which was already on the rise, to skyrocket globally. Likewise, the consumption of essential goods has increased, while other industries contracted as the demand for non-essential products and/or services was reduced. “The words ‘transformation’ and ‘innovation’ went from generating expectations to positioning themselves as generalized concepts that inherently accompany every company or new venture” (Portafolio, 2021, para. 1). The purpose of this article is to describe the way Wayna Colombia faced the sanitary emergency caused by the Covid-19 virus and the effects it had and continues to have on the operations of the companies, which in turn impacted the way of providing the different consulting services offered by this MiPyme and that made it transform and adapt many of its processes in order to grow as a company and meeting its internal and external clients’ needs.