Aporte de la sinergia de medios y divulgación del mensaje desde la comunicación organizacional en la efectividad de un plan de CIM

Abstract

In the present work it was tried to broaden the perspective that exists of the relation of the organizational communication with the entities, visualizing if it is a recognized theme and concept or not; At the same time, they wanted to show the importance of the organizational communication issue and the relationship it has with marketing communications management, understanding that in some entities communication actions or marketing plans are carried out without being clear about how and for what they use the media for their campaigns and especially what influences the management and suitability of an organizational communicator in a CIM plan for your company or organization. During the first and second semesters of 2013, the professional practice and the present degree work were carried out and in parallel, in order to publicize and implement the knowledge acquired in the academic training of the Social Communication program for La Peace at the Santo Tomás University. Such experiences promote the integral growth of the professional by making themselves known with their contributions and by receiving new ways of conceiving social and organizational communication in the Colombian environment, where there are so many shortcomings in the field of communication, according to the experience that could be had in two recognized entities of the country (Claro Colombia and Emisora ​​Mariana).