Implementación de un Modelo de Importación y Distribución de Medallas y Trofeos desde China para la Empresa Grabados y Trofeos González en el Mercado Regional del Surcolombiano

Abstract

Engravings and Trophies Gonzalez is a family business located in Neiva, Huila, with more than 20 years of experience in the manufacture and marketing of honorary items of recognition and awards in the South Colombian market. Throughout its history, it has consolidated a reputation based on the quality of its products and personalized attention to its customers. However, in recent years, the company has faced significant challenges that affect its competitiveness and sustainability. These challenges include the high cost of raw materials, the lack of standardized production processes, and weaknesses in administrative management. These situations have limited the company's ability to offer competitive prices and have affected operating efficiency.