Impacto de la BRI en el Sector Cafetero Colombiano

Abstract

The Colombian coffee sector faces the challenge of diversifying its international markets amid intense competition and shifts in global trade. Colombia, renowned for producing high-quality Arabica coffee, relies on traditional markets such as the United States and Europe, creating vulnerability to price and demand uncertainty. Colombia’s participation in the BRI opens up commercial opportunities for specialty coffee in emerging markets in Asia and Africa. The research employs a qualitative descriptive-analytical approach, using a case study based on a literature review, content analysis, and comparison with competitor countries such as Brazil, Vietnam, and Ethiopia. The results show that the BRI has created a favorable environment for the expansion of agricultural trade, facilitating connectivity and reducing logistics costs and improving access to emerging markets in Asia. The findings indicate that the BRI can reduce costs and expand distribution routes to markets with demand, but taking advantage of these opportunities depends on internal factors such as quality certifications, infrastructure, and trade policy. It is concluded that Colombian coffee, originating from certified coffee-growing regions, has competitive advantages for positioning itself in BRI markets, provided that institutional capacities are strengthened and internationalization strategies are designed.