Propuesta de fortalecimiento para la empresa Velerito

Abstract

This document will be presented the development of the entrepreneurial strengthening exercise in Velerito company, because according to the story of its founders, Velerito has been administrative and production problems. Velerito Company has 12 years of experience on the textile market in Bogota; This Company was looked at this academic project. This academic project is about entrepreneurial strengthening that is performed under the guidelines of the CARIBE methodology and administrative audit, which one was developed by the teacher Héctor Horacio Murcia, who is the tutor of this thesis as well. Additionally authors were taken into account adding their theoretical elements and technical tools, in order to develop a methodology to entrepreneurial strengthen according to the requirements of Velerito Company. The relevance of the CARIBE methodology from Héctor Horacio Murcia to Velerito Company it’s given by the processes of review, interpretation, analyses and information that are formed inside of that methodology, that headline 3 fundamental aspects: first one is the general diagnostic of the company from a holistic and systemic approach, second one is the prioritization of capacities according to the results as an answer of the diagnostic process, and finally finished in the required change, that for this thesis is called as proposal. In the 3 fundamental aspects described above was set up internal and external analysis of factors such as: political, economic, social, legal, financial, administrative, merchandising, marketing, among others, by means of academic tools as, checkup lists, diagrams, graphics, tables and matrices. Is too important to mark out that the project of entrepreneurial strengthens in this thesis, is developed to generate a positive impact on the company, however, it application and develop depends on the positive answer of the Valerio’s owners. Finally this project will be have positive impact to the thesis author and to the Velerito Company as a profitable business, because this will be the way through which is possible to apply the knowledge gained during the process of formation as a student of the MBA, and an important business tool to the company to debate and set a precedent for new ways to add value inside of Velerito company.