Sistematización de experiencia Fondo Mutuo de Inversión Futuro, Grupo Éxito

Abstract

This work develops the systematization of experience carried out in the Mutual Investment Fund of Grupo Éxito employees, Future Fund, during two academic semesters. This work began in June 2014 with the aim of determining whether the Fund's communication strategies promote a savings culture among members, taking into account that the service offered there is long-term savings and investment, where The company makes a contribution, so that all its employees obtain their own home. This was taken as the main theme, because during the year of practice the weaknesses and strengths in the communication processes could be identified through different tools and also contribute to the improvement of each one of them. The Future Fund has two communication practitioners, one of them located in the city of Medellín and the other in the city of Bogotá. Its task is to carry out the creation and dissemination of content about the Fund. However, there are several difficulties in the communication of the Future, which make the processes weaker and the expectations are not satisfactorily met. Initially, all Grupo Éxito employees with indefinite-term contracts, at the national level, can benefit from the Company's Mutual Investment Fund, Fondo Futuro, but this entity only has offices in three cities in the country: Envigado, Bogotá and Cali. This means that the scope of the communication is limited, as the members of the Fund do not have direct and personalized communication of the services offered to them.