El rol del practicante de diseño en la estrategia de comunicación interna Laboratorios Siegfried S.A.S.

Abstract

The following document will discuss the way the graphic design practitioner works on the internal communication strategy of the quality assurance area at the company Laboratorios Siegfried S.A.S. The strategy is aimed at the company's digital and print media, such as e-mail and TV screens in different areas of the company, also proposes printed strategies for the environmental department within the insurance area of quality. Within the strategy proposal, the redesign of the visual pieces is carried out existing, as well as the revision of color and typographic palettes, this in search of the effective communication, that the pieces can be read immediately and that the information is captured correctly. Similarly, the document will develop the importance of communication and its functions. On the other hand, the development of internal communication strategies in companies, the possibilities to make them participatory and the challenges in the field of design graphic to ease internal communication strategies.