PROPUESTA DE DISEÑO DE PLAN DE NEGOCIO POR LA EDUCACIÓN DE LA NIÑEZ EN BOYACÁ “RECUERDAME”

Abstract

Recuérdame is an innovative, socially driven proposal that transforms the traditional act of sending flowers at funerals into donations of school supplies for underprivileged children. This thesis introduces an initiative that redefines mourning, turning it into an act of solidarity and hope, with a positive impact on emotional, educational, and community levels. In a context where funeral rituals often revolve around fleeting and costly symbols, Recuérdame offers a meaningful and sustainable alternative, allowing grief to be channeled into a concrete action with social value. The research analyzes the feasibility of the project from multiple dimensions: cultural, economic, logistical, and scalability. It also explores the operational model, market segmentation, strategic partners, value proposition, and key entry barriers. Grounded in an ethical, innovative, and deeply human approach, Recuérdame is not just a business project—it is an invitation to rethink our cultural practices and actively contribute to social transformation through the way we say goodbye.