Elementos claves en la formulación de un plan exportador para la prestación del servicio de ingeniería en planos y energías renovables de la empresa Fuerza Eléctrica S.A.S de Bucaramanga

Abstract

This graduate work consists of a final practice report on the study to select a target market and determine the key elements that need to be considered in the feasibility of formulating an Export Plan for engineering services in drawings, renewable energy and labor from the company Fuerza Eléctrica S. A. S located in Bucaramanga, Santander. This study was based on personal documentary research at the national and international levels on the advancement of renewable energies that mainly covered recent information due to the profound changes resulting from Covid 19 between 2019 and 2021 and general information from ProColombia and the Chamber of Commerce of Bucaramanga. The main objective of the project is to identify the key elements to recommend or subsequently advance the formulation of a proposal on an export plan for the company Fuerza Eléctrica and to identify the countries that can be given as an alternative and contingent target to provide the service and also to select the one that has the best factors such as GDP, GDP Growth Rate, by means of a market selection matrix with the financial function for the company and to be able to determine positive results.