Efecto Del Uso De Marketing Digital En La Era Post-Covid En Las Empresas Del Sector Turístico De Colombia Y Brasil.

Abstract

This article analyzes the effect generated by digital marketing on Colombian and Brazilian companies in the tourism sector, during and after the pandemic. The methodology used for this analysis was based on descriptive research, which made it possible to identificó the increase and presence on platforms such as Facebook, Instagram, Twitter and LinkedIn by companies, in order to interact with their customers and promote their products. or services. It was determined that, despite the progress made, there are challenges, such as online competition, data security and content saturation, Navarrete Buenaño, E. G. (2022). As a result of the statistical study on the behavior of the use of social networks in Colombian and Brazilian companies, it indicated that companies were forced to quickly adapt to new digital trends in the business world, to maintain and expand their operations. Likewise, strong growth in online sales was identified during the pandemic and in the post-COVID era. In this way, e-commerce has become a very important part of the strategies for many companies to reach consumers and maintain their operations.