Informe práctica empresarial y plan de mejora en gestión empresarial HR

Abstract

In the following report, we will present key information about Gestión Empresarial, including its mission, vision, trajectory and the services it offers to its clients. Gestión Empresarial is a company with presence in the city of Villavicencio specialized in digital marketing services. Throughout its history, it has established itself as a solid and dynamic company, able to adapt to the specific needs of each client and offer effective solutions that drive their success. It shows how planning, time optimization, integration of digital tools focused on digitization and marketing, are essential to leverage, recognize and position a brand or company in the market. As a practitioner I had the opportunity to recognize some shortcomings that could limit the company to expand its customer network, so I created an improvement plan that can contribute to mitigate these shortcomings that are presented, allowing it to have a larger network of customers, better positioning in the market and to extend its services to other cities