Influencia de la responsabilidad social en la reputación de Andrés Carne de Res, Teleperformance Colombia, Banco de la República y Universidad Santo Tomás.

Abstract

INTRODUCTION Organizations in Colombia are concerned about addressing corporate social responsibility and implementing strategic actions that include trends and contribute to social, environmental and economic development; to that extent, social responsibility has been inserted in corporate governance and is articulated with the organization's target audiences, in order to strengthen the corporate image and organizational reputation. Horacio Martínez points out that "it is the set of innovative actions of an organization, based on compliance with laws and ethical values, to institutionalize a transparent corporate governance that integrates in the ongoing activities of the organization the generation of wealth respectful of human rights with the responsibilities of its activities on society and the environment. It must be accountable to society for all these actions" (Herrera, 2011). (Herrera, 2011) This is how it can be said that corporate social responsibility is the commitment of organizations to the development and welfare of their employees and society in general, taking into account the actions they perform and their impact on it.