Smonk: development of the club 2600 concept making art book as a narrative of a disruptive community

Abstract

The Club 2600 project proposes the design of a concept making art book that serves as a means of exploration, documentation, and communication of Smonk's creative universe. Conceived as a hybrid publication combining art, design, and narrative, it seeks to construct a visual and conceptual language that reflects cultural identity and brings the community closer to new forms of printed expression. The proposal stands out for its immersive approach: an interactive format that integrates animations, digital resources, and subjective experiences to transform the audience's relationship with editorial content. In this way, Club 2600 not only communicates Smonk's collections, but also invites users to become an active part of a community that truly demonstrates the brand's lifestyle and adds value to print media as a limited collectible product. Based on an analysis of contemporary visual culture and the design processes that shape the brand, the project develops a visual and experimental narrative that positions Club 2600 as a modern manifesto of collective identity. Overall, the art book seeks to strengthen the connection between Smonk and its young community, consolidating the publication as an artistic and communicative experience that transcends the printed format.