Creación de contenido educativo sobre gestión del talento humano

Abstract

Problem: In the Colombian business context, there is a growing need to strengthen human talent management processes through accessible, up-to-date training strategies adapted to digital environments, as many organizations and professionals lack clear and practical educational content on this topic on social media. Objective: To create educational content on human talent management for Instagram, aimed at leaders and human talent teams, based on the analysis of benchmarks and the identification of business needs, in order to contribute to learning and professional development in digital contexts. Method: The research was conducted using a mixed approach, with a descriptive, cross-sectional, and non-experimental study design. Benchmarking was carried out on local, national, and international accounts that communicate content related to human talent on Instagram, as well as the analysis of an information gathering tool applied to Colombian organizations within the framework of the LETH 2025 Congress. Results: Effective formats, themes, and communication practices were identified for the dissemination of educational content on human talent management, prioritizing visual posts, short videos, practical advice, and interactions with the audience. Discussion: The results show that social media, especially Instagram, is a relevant platform for non-formal education in human talent, allowing academic and practical knowledge to be brought to diverse audiences in an innovative, accessible way that is aligned with current digital dynamics.