Mejoramiento a las empresas participantes del programa más ideas más empresas de la UEN de desarrollo empresarial de la Cámara de Comercio de Bucaramanga atendidas por la Universidad Santo Tomás

Abstract

In Bucaramanga each year about 2,000 new companies are registered, of which only 60% survive. That is why the Chamber of Commerce starts the project with more ideas, more companies to link the academy with the industrial sector; so that institutions such as Santo Tomás University provide advice in areas such as marketing, finance, human resources, among others. The objective was the implementation of improvement proposals to the participating companies of the program, through an initial diagnosis, the creation and execution of a work plan and the evaluation of the impact after the intervention. This project shows the results of 6 companies, where 80% of the work was in the marketing and commercialization area; On the other hand the work developed digital marketing strategies to venture into electronic commerce, thus achieving that 4 of the companies will position themselves in social networks and generate sales by this means.