Optimización del Control y Análisis de Negociaciones en Trade Marketing a través de un Dashboard en Power BI para Puppis Colombia

Abstract

This report is based on the professional internships conducted at PUPPIS COLOMBIA in the Trade Marketing area. These included document management, support in the implementation of marketing strategies, manual management, and report preparation.

Throughout the internship, various weaknesses (W), opportunities (O), strengths (S), and threats (T), which led to the proposal for this improvement plan for the trade marketing area. As an improvement plan, a dashboard in PowerBI was implemented to resolve a problem the area was facing with space management in its 32 stores in Colombia, located in Bogotá, Medellín, and Barranquilla, due to the number of unsettled spaces available. With this improvement plan, the company will not only be able to manage its spaces more efficiently, but the correct use of this dashboard will also help team members more effectively understand the different strategies that should be used within the area to optimize different tasks that are being carried out ambiguously, as well as gain greater clarity on the company's income and losses from the Trade Marketing area.