El CRM como herramienta alternativa del plan de mejoramiento frente al envio de comunicaciones en la Eps Salud Total

Abstract

The present work was carried out in order to implement a tool for the company Salud Total EPS-S, that allows maintaining the necessary information systems to have homogeneous and updated data on customers, with the implantation of the proposal, it is intended that the company obtain greater profitability and that it better know its customers, from which it obtains better benefits not only for sending communications, but also for opening a business that is bringing people closer to companies in a personalized and immediate way. From this point, it was analyzed how the company has been implementing online sales and how it can be integrated into the planning of communications so that, in a complete way, it can be the main guideline for the achievement of organizational objectives. Finally, after conducting the analysis, it is concluded that implementing CRM for sending communications, can be a fundamental pillar in the company because it will allow interactivity between the client and the company and establish a lasting and profitable relationship in the long term.