La responsabilidad social y el marketing digital como estrategias corporativas, desafían los sistemas tradicionales

Abstract

The 21st century is a century of evolution and competition, for this reason, it is a principle of social responsibility and digital marketing projected towards the same objective, which achieves a firm presence in the market. Under this premise, investigate the concepts of the terms of social responsibility and digital marketing to visualize the importance of these aspects in companies and how this positively impacts society today. Corporate social responsibility is directly related to the management and commitment of organizations with their employees, customers, community and environment, as determining factors. Digital marketing as a fundamental tool that materializes the projects of companies, using marketing strategies in digital media. The international report carried out in Brazil resulted in an in-depth search and broadening of knowledge in relation to two important current issues such as corporate social responsibility and digital marketing, the impact of these issues on Brazilian society and how they influence and They are a global trend. This is done as a special reference in the company Natura & CO, from where, after the visit to its facilities, a fieldwork is carried out that evidenced with a sample of the results, the previous investigation of the management of this company in front of the proposed topics.