Proyecto de mejora de servicio al cliente en la empresa Cencosud Colombia S.A

Abstract

Cencosud is one of the largest and most prestigious business organizations in Latin America. Cencosud has active operations in countries such as Chile, Argentina, Brazil, Peru and Colombia, where it develops a successful multi-format strategy that today employs more than 100,000 employees. In Colombia, it started operations in 2007 with Easy and in 2013 with Metro and Jumbo, it currently also has shopping centers.

The professional practice was developed in the department of shopping centers, which aims to commercialize commercial spaces, which allows throughout the practice the opportunity to know in depth the real estate sector, from the development of plans, local and space planning, commercial negotiation until administrative processes where it is necessary to provide excellent customer service.

Knowing that within the pillars of the company is serving with passion to its customers, giving them the best attention and making them feel special, it is necessary to develop a strategy that allows to increase the levels of customer satisfaction, in terms of timely care, shipping of contracts and documents to the requested dates, solution of questions and optimization of processes.