Informe práctica empresarial Vitelsa S.A.

Abstract

Vitelsa is a company with 20 years of experience and great national recognition in the tempered glass production sector, which currently has plants in Bucaramanga, Medellín, Bogotá and Cali. Over the years Vitelsa has been in constant search to expand its product portfolio to meet customer needs, as well as improve its quality area, so the main strategy used by Vitelsa unlike the competition is not Price but quality. The foreign trade department is only in the offices of Bucaramanga, so all international commercial transactions are handled directly there, from the quotation and order form to the nationalization and cost matrix. Generally, what is most handled in this department are imports of raw material and spare parts for machinery since the percentage of exports made by the company only reaches 0.1% of total sales and in most cases they are closed businesses with clients in Colombia that tender works in Venezuela. In the commercial area, what is sought is to ensure customer satisfaction with the products and the care provided by Vitelsa, so the guarantee letter is offered to the client in case of any damage or damage to the glass. Another of the work of the commercial area is the search for new clients, so a market study of the works that are being carried out in the country that may be potential future customers of Vitelsa is made.