Diagnóstico de la cultura intraemprendedora en los procesos de innovación de las medianas empresas del sector inmobiliario en la ciudad de Bucaramanga

Abstract

The present research is concerned with making a diagnosis of the entrapreneurial culture in the innovation processes of medium-sized companies engaged in the development of real estate activities carried out with own or leased goods or in exchange for a fee or contract in the city of Bucaramanga, through the development of two stages that begin with the identification of the elements that must be present in the entrepreneurial culture of the real estate sector that make possible the conditions for the creation of an entrepreneurial organizational context, based on the aspects most studied in the literature near intrapreneurship. In a second stage through a cross-sectional descriptive research in a sample with nine medium-sized companies in the real estate sector, the characteristics of entrapreneurial culture present in these organizations are identified and described and their impact on product and process innovation.