Maestría Administración MBA

URI permanente para esta colecciónhttp://hdl.handle.net/11634/157

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Implementación de la metodología BIM (Building Information Modeling) con herramientas de realidad virtual en la fase de diseño para proyectos de subestaciones eléctricas de alta tensión
(Universidad Santo Tomás, 2024-08-02) Monsalve Escudero, Leidy; Cueto Fuentes, Eduardo Nicolás; Universidad Santo Tomás
In the research titled Strategic Planning to implement the BIM (Building Information Modeling) methodology with virtual reality tools in the design phase for High Voltage Electrical Substations projects, the problems associated with this implementation were addressed; highlighting the lack of BIM implementation standards in infrastructure projects, as well as the need to improve the quality and efficiency of detailed and conceptual engineering for high voltage substations. The methodology used was mixed, combining quantitative and qualitative research methods to collect, analyze, and integrate data to address the research problem. An explanatory research design was used to explore causes and effects. The study employs a cross-sectional design, and data collection techniques include literature review and interviews with BIM methodology experts. The main limitations for the implementation of the BIM methodology in the study area are the lack of software tools, unqualified or specific human capital, and the absence of a BIM Manager to lead all BIM processes. The implementation should be led by a person with holistic knowledge, experience, and does not necessarily have to be an electrical engineer, regardless of age. Leadership skills are important. It is important to consider the appropriate hardware and software requirements (open source) for each discipline within the project, allowing interoperability with clients and team members. In terms of strategic planning, it is essential to define BIM requirements, roles and responsibilities, and quality management parameters. Standardizing workflows, communication strategies, and creating manuals and guidelines are also important for a successful BIM implementation. It is crucial to evaluate potential risks and impacts that software licenses, new hires, and the learning curve during implementation may have. In conclusion, a comprehensive approach that encompasses technology, human resources, and strategic planning is required to ensure efficient and effective project development.
Perspectiva de una institución educativa como lugar de desarrollo local en responsabilidad social organizacional y empresarial para Colombia: “Estudio de caso: Colegio Seminario Diocesano de Duitama”
(Universidad Santo Tomás) Chaparro Rivera, Edwin Arturo; Rosales Valbuena, Humberto Alejandro
Estrategias Competitivas para el Posicionamiento de la Empresa Rentic S.A.S en el Municipio de Quibdó
(Universidad Santo Tomás, 2023-10-10) Arias Orejuela, Kelly Yohana; Cueto Fuentes, Eduardo Nicolas; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000860930; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001606224; https://scholar.google.com/citations?hl=es&user=WnQLGoUAAAAJ; https://orcid.org/0000-0002-2125-6828
The main objective of this consultancy is to analyze the competitive strategy for the positioning of the company Rentic S.A.S in the municipality of Quibdó. The methodology used in this study was based on a mixed approach, which combines quantitative and qualitative characteristics. The research design used was non-experimental, with a correlational and exploratory scope. To collect the necessary data, the survey was used as the main instrument, which was applied through a questionnaire that was administered to a sample of 382 clients and 10 employees of the company Rentic. The results obtained revealed that customers consider service quality as a key distinguishing factor for the organization. However, a lack of development of an advertising strategy and periodic research to improve customer needs and preferences was identified. In addition, it was observed that the employees are not familiar with the company's strategy and have limited knowledge about it. Regarding the positioning of the company in the market, it was identified at a medium level, which suggests that there are opportunities for improvement. At a lower impact level, it was found that it is necessary to improve the processes of the company's value chain activities and the importance of improving supplier management was noted. Finally, based on the results obtained, an alternative solution is proposed with the objective of successfully positioning the Rentic company. This alternative will be supported by a detailed intervention plan, which includes the proposal of a competitive strategy that strengthens the company's position in a solid and successful way in the local market.
Diseño de un plan de negocio para el “Programa de educación, monitoreo y seguimiento en casa de los niños con cardiopatías congénitas complejas” en la IPS de la Fundación Cardiovascular de Colombia
(Universidad Santo Tomás, 2023-08-08) Rincon Angarita, Eyllen Vanessa; Samary Espinosa, Yuli; Bermon Angarita, Anderson
The current challenge is to incorporate the "Promesa" program into the service portfolio of the Fundación Cardiovascular de Colombia. With this purpose in mind, a robust business plan has been developed, encompassing a market study, technical, administrative, and legal aspects, as well as the design of comprehensive financial management to evaluate the cost-benefit of its implementation. This "Promesa" program is presented as an alternative that entails a significant improvement in the quality of life for patients, guaranteeing appropriate diagnosis, treatment, and follow-up. The results of the patient satisfaction survey conducted among treated patients have been exceptional and highly favorable. The business plan highlights the importance of maintaining a social focus on the project, placing the well-being of patients and their right to health at the forefront. In conclusion, the proposal of the business plan demonstrates the potential that providing timely care offers to improve the quality of life for patients with complex congenital heart conditions. Simultaneously, it represents a advantageous economic opportunity for the institution, striking a balance between the essential social and economic components to ensure the long-term success and sustainability of this valuable project.
Análisis estratégico de la empresa Grupo MAROEL & CIA S.A.S de la ciudad de Bucaramanga para mejorar su competitividad empresarial
(Universidad Santo Tomás, 2023-03-27) Peña Silva, Luis Alberto; Olarte Dueñas, Maryi Yurany
This case study entitled strategic analysis of MAROEL & CIA S.A.S from Bucaramanga city to improve the business competitiveness, it was designed to diagnose the company in their four organizational departments, as well as to propose strategies, targets and indicators to potentiate Critical Success Factors and to stimulate business competitiveness of the company. To carry out this Project was necessary collect digital information as 2019 – 2020, Financial statements and verbal information as an interview supplied by the Legal representative and Chief Executive Officer of the company to analyze the different organization departments: Accounting and Finance, Marketing, Human Resource Management and Project Management. Additionally, making use of financial drivers, which provide concepts of solvency, liquidity, profitability, total actives and passives, horizontal and vertical analysis, SWOT analysis to identify strengths and weaknesses inside the organization and opportunities and threats out the same one, which allowed to describe the micro and macro environment of the company, to identify Critical Success Factors and to propose strategies related to the 4 organizational departments that allow in the medium and long term to guarantee the maintenance and competitiveness of the company in the market.strategies, targets and indicators to potentiate Critical Success Factors and to stimulate business competitiveness of this case study.
Análisis de la implementación de la política nacional de competitividad en el Área Metropolitana de Bucaramanga
(Universidad Santo Tomás, 2021-10-21) Villamizar Jaimes, Edgar Mauricio; García Cediel, Gustavo Adolfo
Diseño de una propuesta para mejorar la calidad de vida en salud como factor de competitividad: el caso de Aguachica, Cesar
(Universidad Santo Tomás, 2012-12-10) Vargas Suárez, Davianys Lisbeth; Torres Murillo, Ethman Ariel; Plata Gómez, Orlando
The objective of the research was to design a proposal to improve the quality of life in public health as a competitive factor for the municipality of Aguachica, Cesar, which addressed the following specific objectives mediantes:Diagnose the public health sector Aguachica, interpret the current state of the health quality of life in the town of Aguachica in the context of the conditions and possibilities for improvement, and finally design a policy proposal as a tool to improve the efficiency and competitiveness of the Aguachica health. To diagnose health service target, we used the core indicators recommended by OPS, which evidenced the lack of policies in preventing teen pregnancy and birth, as well as the high prevalence of gastrointestinal problems associated with deficient public services, the same So concern about domestic violence events, dengue and suicides associated substance use. For subjective diagnosis, were surveyed using the SF36 form, which emphasizes the misperception that people have about their health care, 70% consider it bad or indifferent, self-perceived health despite consider it good about 805 of the respondents, this is because your problem is not resolved when using the service and poor infrastructure. We present a proposal in order to improve these living conditions, based on three strategic pillars: consider the patient as a priority by implementing centers of excellence in health care, prevention and social policy in all aspects of daily living and finally the optimal use of resources with frequent monitoring based on real information.
Formulación de estrategias para el mejoramiento de la administración de las tiendas de barrio de Bucaramanga
(Universidad Santo Tomás, 2014) Goyeneche Ramírez, David; Amaya Amaya, Jairo
Neighborhood stores are a source of income for many families in Colombia and despite being a small business, they are usually the source of income for the support of a family. Together the neighborhood stores are one of the main sources of income for the economy of the country and a great support as a marketing channel for the mass consumption products most requested by the population surrounding them. Because it is such an important reason for a large number of families, many of them with few options for progress, this research seeks to provide a contribution as a source of knowledge identifying the main variables present in their current administrative management, the most relevant aspects in relation to to the type of existing neighborhood stores according to their demographic conditions, supported by knowledge acquired throughout the study of experts in related topics and own experience in the commercial field of mass consumption. In this way, a series of administrative management strategies are established from the financial, client, process and training and growth perspectives.
Análisis del proceso de facturación sustentado en el modelo estándar de control interno MECI, en el Hospital Regional García Rovira E.S.E (HRGR)
(Universidad Santo Tomás, 2019) Bautista Sierra, Jenny Zuleima; Chía Suarez, María Ana
The present work of degree, aims to propose improvement actions to the billing process at the ESE Regional Hospital Garcia Rovira, so as to achieve the reduction of glosses, the minimization of reprocessing and speeding up the times of customer service and external of the Institution. In order to comply with the above, the descriptive methodology was used, through which the problem was described, then the diagnosis was made with which the development of the activities and, in turn, the weaknesses present in each of them were identified. Next, a pilot test was carried out in which the behavior of certain specific activities in billing was observed, and finally, based on the problems identified, the improvement options were raised, with which the optimization of the process is sought, taking into account the guidelines provided by the MECI tool.
Diseño de estrategias de comercio electrónico para la empresa inmobiliaria Quinta 22 de la ciudad de Bucaramanga
(Universidad Santo Tomás, 2019-08-26) Quintero Rodriguez, Julian Andres; Reyes Carreño, Edwin Alexander; Olarte Dueñas, Maryi Yurani
Electronic commerce today is one of the alternatives and strategies that companies adopt to achieve greater market share, providing an option for additional access to customers at the time of acquiring a good or service, achieving competitiveness against competitors with a proposal of unique value and difficult to imitate. La Quinta 22 Real Estate Agency presents a decrease in its sales due to the existence of competitors of tradition and trajectory that, in addition to their name and remembrance, are implementing differentiating strategies that allow greater participation in the market; For this reason, the Quinta 22 real estate agency has as its premise and objective to design e-commerce strategies, which allow to improve competitiveness and market positioning. To achieve the design of e-commerce strategies, trends in e-commerce were identified in the real estate business environment at an international, national and local level, a DOFA diagnosis was made on the marketing activities at the Quinta 22 Real Estate Agency, and the needs of the clients and e-commerce strategies were proposed according to the needs of the company once the internal and external diagnosis was determined, as well as the identification of the canvas business model and the strategic objectives. Finally, the formulation of the action plan begins with the determination of the strategic objectives that need to be put in place to boost the competitiveness of the company and maximize its profitability, therefore, it is recommended to implement it to achieve a differentiation from competitors providing a unique experience allowing to achieve a loyalty of each of the customers and owners.
Diseño de plan de mercadeo para el colegio mi Senderito
(Universidad Santo Tomás, 2019) Hernández Meléndez, Durby Carolina; Hernández Rueda, Sonia Isabel
Creation of a marketing plan for the school my Senderito, with the aim of strengthening its brand image and positioning in the same market. Therefore, a process of information collection and analysis was developed, in order to determine the main sources of value for the educational service provided, for the subsequent formulation of the marketing plan adapted to the needs of the educational institution. In this process, databases were used with the objective of observing marketing trends for schools in other parts of the world and adapting them to the target market of the Mi Senderito School located in the city of San José de Cúcuta, capital of Norte de Santander, Colombia . Additionally, for the analysis of results, office tools and data analysis programs such as SPSS were used.
Mirada a la aplicación de coaching y liderazgo, desarrollo de competencias directivas, prospectiva y estrategias de marketing: estudio de caso de la empresa reciclaje Bucaramanga
(Universidad Santo Tomás, 2018) Pedrozo Sánchez, Magda Carolina; Olarte Dueñas, Maryi Yurany
This case study aims to analyze the current situation and contextualize the projection of the company Reciclaje Bucaramanga to 2020 from the perspective of four thematic areas, Coaching and Leadership, Development of Managerial Skills, Prospective and Marketing Strategies, for which first instance, the background of its creation was reviewed, a semi-structured interview was used towards experts of the company in order to obtain a global and multidisciplinary panorama, the digital strategy used in the company was reviewed and the existing laws in Colombia were taken into consideration regarding the theme and the so-called "green growth". This proposal is based on the company's interest in ensuring a meaningful participation in the economic development of the recycling industry, as a result of the economic and waste management problems in the region. The results show that the company has an aggressive position vis-à-vis the market, that needs to continue strengthening the marketing strategy and finally that the economic and legal environment can allow it to reach the vision in a time horizon farther from the stated.
Diagnóstico de la cultura intraemprendedora en los procesos de innovación de las medianas empresas del sector inmobiliario en la ciudad de Bucaramanga
(Universidad Santo Tomás, 2017) Mejía Rey, José Dorridt; Salcedo Sánchez, Giovanny
The present research is concerned with making a diagnosis of the entrapreneurial culture in the innovation processes of medium-sized companies engaged in the development of real estate activities carried out with own or leased goods or in exchange for a fee or contract in the city of Bucaramanga, through the development of two stages that begin with the identification of the elements that must be present in the entrepreneurial culture of the real estate sector that make possible the conditions for the creation of an entrepreneurial organizational context, based on the aspects most studied in the literature near intrapreneurship. In a second stage through a cross-sectional descriptive research in a sample with nine medium-sized companies in the real estate sector, the characteristics of entrapreneurial culture present in these organizations are identified and described and their impact on product and process innovation.
Divulgación de los códigos de buen gobierno en las universidades colombianas para incrementar el reconocimiento organizacional
(Universidad Santo Tomás, 2018) García Castañeda, Yivany Andrea; Sanabria Leal, Ginna Paola; Méndez Beltrán, Jairo Andrés; http://scienti.colciencias.gov.co:8081/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001324055; https://scholar.google.com/citations?user=f0pa5L4AAAAJ&hl=es
Revisión de alternativas de implementación mundial de logística inversa para reciclaje de Tetra Pak
(Universidad Santo Tomás, 2018) Riveros Cendales, Miguel Antonio; Cely Torres, Lucy Andrea; http://scienti.colciencias.gov.co:8081/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001443846; https://scholar.google.es/citations?user=RdyMuCQAAAAJ&hl=es
In this article we identify reverse logistics initiatives that have been implemented worldwide, for the recovery of used Tetra Pak packaging, as an environmental sustainability alternative based on the use of individualized components or their transformation. Among others, a synthesis of separation possibilities of the materials that make up the Tetra Pak package is presented, whose main components are polyethylene and aluminum, as well as the possibilities of processing by compression molding in press, extrusion, injection, broken molding, manufacture of compounds reinforced with natural fibers, mixtures with other polymers and spraying. This study has been carried out to favor mainly the recycling of Tetra Pak containers in large volumes, especially by showing the different possibilities of application of processing by-products, identifying relevant aspects in the transformation, which is relatively simple. In different manufacturing processes the possibilities in the development of new composite materials reinforced with natural fibers are highlighted, to replace wood products in different industries, including applications in the automotive and construction industry. Although the volume of recycling in Colombia is currently limited, it is expected that in the coming decades the hierarchy of Tetra Pak packaging collection will improve the management of waste from other sources in the country, based on experiences and good practices that can be observed in nations with more advance in this matter, some with more developed economies and others in inferior conditions.
Propuesta de un modelo de Transferencia de Conocimiento para los procesos administrativos del Programa de Negocios Internacionales de la USTA sede Villavicencio
(Universidad Santo Tomás, 2017) Silva Villarroel, Ana Lucia; Zamora Escobar, Jairo Camilo; Gómez Santos, Loyda Lily; http://scienti.colciencias.gov.co:8081/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000119399; http://scienti.colciencias.gov.co:8081/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001526877
Estado actual de la estrategia de desarrollo comunitario del programa de administración de empresas de la USTA – prácticas profesionales
(Universidad Santo Tomás, 2018) Díaz García, John Alexander; Rivera Lozano, Miller; https://scholar.google.com.co/citations?user=NjwQCzUAAAAJ&hl=es
The business administration program of Santo Tomas University has been operating for 10 years, during this time there are more than 1000 students who have developed their professional practice in different modalities. It is precisely for this reason that it is necessary to determine the current state of community development in the FAE. From a theoretical analysis based on David Kolb, the concept of Professional Practices is identified, then the contextualization is made from the perspective of Santo Tomas University, which is contrasted with the definition and look of other national and international universities, to be able to determine a profile that responds to the requirements of the companies. Finally, some recommendations for the Business Administration program of Santo Tomas University are presented.
La influencia del liderazgo en la rotación de los agentes telefónicos de un contact center de la ciudad de Bogotá
(Universidad Santo Tomás, 2017) Mendoza Montes, Paula Brigitte; Castillo Castro, Norha Ismaelina
Análisis del desempeño de las mujeres en cargos de gerentes o subgerentes de oficina en las entidades financieras Davivienda y Coltefinanciera en Bogotá
(Universidad Santo Tomás, 2017) Ruíz, Favio Andrés; Montes, Ana María
Diagnóstico para un sistema de información sectorial para el observatorio socioeconómico de Santander. Caso: Turismo de salud
(Universidad Santo Tomás, 2016) García Méndez, Sebastián; Páez Ardila, Diana Carolina

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