Exportación de café premium colombiano con marca propia hacia Estados Unidos, con ingreso comercial inicial en Miami, Florida, mediante un modelo de articulación comercial y maquila especializada con café labora

Abstract

This business venture aims to develop the internationalization of RAKIROS S.A.S. by creating an export line of premium Colombian coffee under its own brand, targeting the United States market, with initial commercial entry through Miami, Florida. The proposal is structured under a commercial partnership and specialized processing model with Coffee LaBora S.A.S., allowing the company to focus on brand management, commercial strategy, selection of base coffee, and access to the international market, without initially assuming a large investment in its own industrial infrastructure. The project arises as a strategic evolution of the company, which already has experience in agro-industrial and commercial activities in Colombia. Building on this foundation, RAKIROS S.A.S. seeks to expand its participation in international markets through a higher value-added offering, differentiating itself from the traditional model of exporting unbranded or green coffee. In this sense, the business proposal is based on attributes such as Colombian origin, quality, traceability, professional packaging, product consistency, and the development of a unique brand identity.