Creación del departamento de creatividad e innovación en ABC S.A.

Abstract

Through the application of the Model of Modernization for the Management of Organizations, the company ABC SA, was the object of study in which the strengths and opportunities of the company were identified, looking for all its areas to work in an integrated and effective way, to achieve the correct performance and expected production, validating its current position in the market. In this work the area of innovation and knowledge was implemented in the textile sector of the company ABC S.A, located in the city of Bogotá-Colombia, which has more than 60 years of experience. The information collected through the implementation of the Modernization Model for Organization Management identified that the three areas with the lowest scores are: innovation and knowledge, human management and social responsibility. Once the analysis of each of the areas was carried out, the area of innovation and knowledge was chosen where the organizational strategies were implemented, in which the current situation of the company in that area was shown and how an effective one could be reached operation, through the routes of action to continue implementing these strategies in a timely manner, always in line with existing business policies and with the active participation of its members. It is concluded that the implementation of a department that works in the area of innovation and knowledge was necessary, which leads to creating a brand of its own and improving competitiveness with medium and large textile companies in Colombia and abroad, making ABC S.A. a reference in the Colombian textile sector, due to its size and integration of processes, being an example of the Colombian industry that is maintained and that generates jobs, social development and welfare for its employees.