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Abstract

In today's digital age, technology has profoundly transformed the way we interact with the world around us. we interact with the world around us. One of the most notable advances in this Augmented Reality (AR), which is defined as: "the integration of both real and virtual real and virtual elements, but considered closer to the real world" (Gazcon, Larregui, & Castro, 2016), a technology in which the digital and real image are superimposed to create new experiences. After the exploration of this technology, the idea of the idea "Animatedbook" was born, which consists of the creation of a tool that the communicative potential of both analog and digital editorial products, making use of augmented reality, using augmented reality.

Throughout this document, we will explore as a design model, the double diamond, which "basically consists of basically consists of a designthinking model adapted to the development of creative techniques and the development of creative techniques and development of venture prototypes" (Castillo, 2019, p. 84), breaking down its four essential stages: discovery, definition, development and delivery, applied in two specific situations, one the general development of the venture idea and the other of the generated products. The purpose of this research paper is to explore the growth and development of the venture idea by development of the venture idea making evident all the challenges and challenges that were overcome, and to present the products that were generated with AR during the progress of "Animatedbook", both prototyping