Investigación y estrategias de mercado en la empresa C&GE consultores S.A.S.

Abstract

The company C&GE Consultores S.A.S. is a consulting company that offers comprehensive consulting services, from the definition of corporate strategy, analysis and internal diagnosis, evaluation of business crises, financial and competitive analysis, and determination of business risks. In this paper it is intended to present a business proposal about the launch of a new consulting service oriented towards Human Talent Management, presenting a market research according to the information provided by the company and the use of marketing tools and techniques. Market research frames everything related to the models, methods and processes necessary for the implementation of a product or service in the market, taking into account the collection of information on the sectors, population and the feasibility of product exposure. The results obtained through questionnaires, interviews and data analysis indicate an acceptance and possible hiring of a consultancy exclusively to Human Management by some of the organizations that have obtained some of the services from the company studied.