Plan de negocio para la adecuación y funcionamiento de hospedaje en rentas cortas en Villavicencio a través de plataformas digitales

Abstract

This business plan focuses on creating a short-term lodging option in the city of Villavicencio, aimed at tourists, students, and professionals who require temporary housing, in response to the growth in tourism in the Eastern Plains and the lack of such accommodations in the city that meet the needs of tourists or people passing through for work or study purposes, all in compliance with current legislation, particularly Decree 2590 of the Ministry of Commerce, Industry, and Tourism. Thus, the goal is to address these needs by implementing technological and innovative solutions, as well as strategic partnerships that enhance the customer experience, A market study indicates that there is low competition in this type of accommodation, which is why economic projections forecast steady profits and solid growth over the next five years, coupled with risk mitigation plans that reinforce the company’s financial viability. In conclusion, the strategy aims to boost the region’s economy and tourism appeal through an innovative and environmentally responsible offering, in line with contemporary trends in lodging and vacation rentals.