Estudio dirigido a la creación de una empresa en sector textil de chaquetas: Lanoretti

Abstract

Lanoretti is a project that began in the city of Bogotá where 2 students Juan Felipe Roncancio Santos, an Industrial Engineering student from the Santo Tomas University and Yuddy Lorena Bermudez Garcia, a Psychology student from the Konrad Lorenz University, started the project of jackets in November 2019 where sales were generated for the season of the year where only products were made to order, in the following year the COVID-19 crisis occurred, which affected the growth process of the project, since suppliers closed and customers decreased , where the opportunity to improve the distribution channels of the project in social networks is seen, its communication with the client was improved, a digital catalog was made and as soon as it was possible to leave it was promoted in a physical channel in the bicycle lane of the city of Bogotá where sample products were made that could be marketed where the project showed great interest in trans seúntes of the area. The project is focused on the product of jackets, which divides them into 3 lines of windbreaker products, Trevail and Bomber, which are designed for the population of the city of Bogotá or with a similar climate where each product covers a different sector of the population. Since they are sports jackets, river jackets and casual jackets for daily use, where customers have the possibility of personalizing each of these around the odors either in combination or unicolor, finished finishes, prints or types of materials. The objective of the project is to enter the market for the sale of clothing with virtual and physical channels as well as being able to develop new styles of products in addition to covering digital advertising in Google ads.