Expansión demográfica y acceso al gas natural: estrategias de Vinculación en Llanogas S.A E.S.P

Abstract

For the formulation of this project, the initial purpose is to analyze and design demographic expansion and commercial enrollment strategies, which will be implemented in Llanogas S.A E.S.P., having as the main objective to prioritize access to natural gas as a fundamental right in the regions where the company provides its services, highlighting the importance of natural gas as an essential service for the sustainable development of communities. Llanogas is the main provider of fundamental services such as natural gas, with participation in more than 20 municipalities. Among the most relevant are Villavicencio, Puerto Gaitán, San José del Guaviare, Granada, Cumaral, and Restrepo. The company has shown significant growth in its coverage over the past years; however, there is still inequality in access, as some municipalities present failures and certain rural areas lack coverage. For these reasons, a methodology is proposed that combines the analysis of historical data on enrollments with joint work with the local government, allowing the evaluation of key indicators for proper management. Examples include the number of users enrolled by area, the urban vs. rural growth rate, and additional income per client. The objective is to design strategies that promote demographic growth and guarantee access to natural gas. In conclusion, this report seeks to propose mechanisms that enable the expansion of natural gas service, broadening its demographic diversification, identifying factors that hinder access in rural areas, and addressing problems in urban zones, thereby supporting the enrollment of new users and strengthening the company’s coverage.