Modelo de negocio dirigido a la construcción sostenible de viviendas de interés social para el municipio de San Juan de Rioseco-Cundinamarca

Abstract

Civil engineering provides solutions to society, in this case, the present business model is generated from the needs and expectations that are presented at the market level regarding sustainable housing projects for a vulnerable population, for this study case the sector (El Hato, Honduras Alto, San Antonio, Volcán Alto and Capote) which is located in the rural area from San Juan de Rioseco-Cundinamarca, trying to improve the quality of life of that people and through the EMOI Methodology (Excellence in the Management of Organization Innovation), the qualities of the users to develop the canvas model which manages to identify the viability of the project. Houses that have approximately 65 m2 are proposed, they are economical and can be affordable to the rural population, the ways which it is possible to execute the business model, is through a construction comapny, the population benefited, the people of the rural area and the state, each component are able to provide resources, and staff from the region which provide to work and materials used for the construction of sustainable social housing. It is expected that the study of innovation and viability of the market will solve the problem of the inhabitants of rural areas, based on the tools acquired in the 2020 ACADEMIC MISSION, with the goal of supply their needs and convert it into added value. In addition, incentivize the State towards the execution of sustainable projects for people in social stratum 1 and 2, and later the population in general.