Aplicación del modelo de modernización para la gestión de organizaciones al Banco Itau Colombia

Abstract

The purpose of the research carried out was to present an improvement plan that contributes to the strategic and operational development of the ITAU Bank and to the generation of its competitive and comparative advantages in the Colombian financial market, by applying the methodology corresponding to the modernization model for the management of organizations MMGO® developed by the SME Large, Small and Medium Enterprise Management Research Group, G3PyMEs, under which a process of transversal analysis of primary and secondary information was applied that contributed to the foundation and creation of an action plan focused on strengthening the innovation and competitiveness of the entity and its future projection. Thus, concluding that the strategy resulting from the application of the MMGO® model, focuses on the expansion of the entity’s coverage, in congruence with its social purpose and with the fulfillment of its vision.